Hello, my name is
Jayne Martinson
Product Development | Marketing | Merchandising
About Me
Welcome to my portfolio – a showcase of my expertise in the dynamic realms of product development, marketing, and merchandising. I specialize in seamlessly connecting brands with their audience through a unique fusion of left-brain analytics and right-brain creativity. With a proven track record in entrepreneurial and innovation-driven environments, I bring a data-driven, inquisitive, and intellectually stimulating approach to every project. Dive into my portfolio to explore how my relentless pursuit of improvement and innovative mindset can elevate success in your next venture.
The Trifecta: Key Areas of Expertise
Product Development
I specialize in product development, where I leverage a balanced brain approach to connect brands with customers. Thriving in entrepreneurial and innovation-driven settings, my data-driven, inquisitive, and intellectually stimulating approach positions me as a valuable asset on teams that value dynamic thinking and strategic agility.
Marketing
Bringing a wealth of experience as a product and customer marketer, I possess a flair for crafting compelling narratives that resonate with target audiences. My expertise is in the seamless connection of products with customers through strategic campaigns and innovative marketing approaches.
Merchandising
As a seasoned creative product merchandiser and stylist, I bring a product- and customer-centric aesthetic to each project. Passionate about curating visually compelling experiences, my approach seamlessly connects products with their audience
Skills
My Experience
2021 to 2024
Uniek, Inc.
Marketing Manager
As Marketing Manager for the Walmart North America account, spearheaded strategic initiatives in collaboration with Sales and Design teams, focusing on growth and development. Conducted thorough market analyses to identify trends and opportunities exclusive to Walmart. Oversaw the entire product lifecycle and led digital merchandising efforts, ensuring seamless communication, and customer relations. Leveraged comprehensive financial analysis and insights to optimize profitability within the Walmart account.
2014 to 2020
PC/Nametag™, Inc.
Product Development & Merchandise Manager
Led end-to-end cross functional agile product development process to develop and commercialize concurrent proprietary product solutions. Identified, gathered, and organized consumer insights, internal innovation ideas, marketplace/consumer analysis, competitive intelligence, and trend identification to drive new opportunities. Leveraged market analysis to build business plan, product roadmap and budgets, utilized go-to-market best practices to ensure product positioning within a competitive environment.
2011 to 2013
DEMCO®, Inc.
Product Marketing Manager
Owned development and growth of top product category to maximize sales and profits through merchandising, marketing, and new product development. Determined merchandise mix, key product specifications, identified international and domestic supply sources, evaluated go/no go business financials, optimized supply chain to reduce cost and streamline product management process.
2000 to 2011
PC/Nametag®, Inc.
Merchandise & Vendor Relations Manager
Strategic planning position charged with directing all facets of vendor relations, product development and merchandising. Cultivated supplier and vendor relationships. Championed lean principles for departmental efficiencies. Drove revenue growth through research, development and implementation of new products and innovation initiatives. Represented Supply Chain and Merchandising on executive leadership team.